Social media just like high-speed driving, thrills and enthralls as well as it exhilerates. The case of Themba Gorimbo’s love of alphabet keys outside the gloves is a tale ought to be shared.
Gorimbo, a professional mixed martial artist fulfills the assertion that when fame and money goes into the head, real character comes out.
For someone professional at international level, Gorimbo had been posting on his social handles some things not fit for and commensurate with his social standing and efforts to guide or correct him online had been met with unmatched arrogance.
Recently Gorimbo picked an un called for fight with a musician, Wallace Chirimuko popularly known as Winky D online. He mockingly diminished the popularity of Winky D to Zimbabwe only, whereas he boasted of being international.
Even though the allegation might hold water but for someone considered a role model, it was unwise to diss a countryman and follow artist like that.
The attack on the legendary musician Winky D backfired. The internet turned on him and he faced humiliation, harassment, and even real-life consequence threats.
Gorimbo’s rants on social media is premised on ignorance of etiquette and decorum expected from prominent person of such calibre as his.
Gorimbo allegedly deactivated his facebook account after facing serious backlash from Winky D’s fans.
Gorimbo should employ a social media manager to assist him on his social media handles.
A social media manager is responsible for managing and maintaining an individual’s or organisation’s online presence across various social media platforms. Their tasks may include:
Content Creation: Developing and curating content (posts, tweets, stories, etc.) that aligns with the brand’s voice and messaging. Gorimbo is a brand and his posts should speak to the brand.
Account Setup and Optimization: Setting up and optimising social media accounts, including profiles, banners, and bio descriptions.
Content Calendar Management: Planning and scheduling content in advance using a content calendar.
Engagement and Community Building: Responding to comments, messages, and mentions, and fostering a community around the brand. Gorimbo laterally hits through his responses the same way he hit competitors in the boxing ring.
Analytics and Reporting: Monitoring performance metrics (e.g., engagement rates, follower growth) and providing regular reports.
Strategy Development: Creating and implementing social media strategies to achieve specific goals.
Crisis Management: Handling online crises, such as negative publicity or backlash. Instead of deactivating his account, if Gorimbo had a Social Media Manager, the manager would have reacted differently.
Influencer Collaboration: Partnering with influencers to expand the brand’s reach.
Paid Advertising: Managing social media ad campaigns to drive website traffic, sales, or brand awareness.
Staying Up-to-Date with Industry Trends: Continuously learning about platform updates, best practices, and new features.
A social media manager helps maintain a strong online presence, builds a community, and drives business results through social media.
Online actions have offline consequences, Gorimbo though he might refute it, his online utterances will some how affect his performance in the ring in the future. Netizens will be waiting to attack him all over again.